The luxury of exclusivity.

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Our Capsule  Super 150's Merino Extra Fun is extremely limited in quantity. This is due to the handcrafted characteristic of our production. For each variant we produce a batch of cuts, carefully numbered and guaranteed, which are made available to a limited number of tailors and haute couture ateliers.

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Our project was born inspired by the concept of Slow Fashion, where true luxury is the ability to understand the intrinsic value of the handcrafted product.

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We assume that some intrinsic characteristics of the fabric and the cut highlight the style of a garment by revealing its "aesthetic quality", an essential beauty that is not based only on appearance.

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We also believe that in our postmodern and rhizomatic contemporaneity, the search for balance in formal elegance is a possible manifestation of moral and ethical stability; highlighting that the production process chain for “really” extra-fine fabrics is highly sustainable

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Furthermore, our experiential marketing is not only  focused on the product, but on the customer's shopping experience through engaging stimuli aimed at optimizing their satisfaction. Experiences can be entertaining, perceptive, educational, aesthetic or escapist, and characterized by one-to-one, tailor-made, unique and privileged relationships.  in order not to lose the richness of sense, taste, style and personal culture which are fundamental to approach consciously the complex world of tailoring and which compete in an essential way to define the stylistic features of the Italian Style appreciated and envied all over the world.

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The philosopher and commentator Stefano Zecchi reminds us that:

“True luxury clothing takes a look at fashion and addresses a thought to metaphysics to achieve that impalpable charm which is called“ elegance ”. And this sense of elegance that teaches without fanfare how to choose the suit ".

Elegance that does not require ostentation or severe formalism that would take on the tone of snobbery, affectation, eccentricity or extravagance but that finds its reason for being in the details that help define a garment as a precious artefact recognizable by the connoisseur and by the user of beauty as an aesthetic category.

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We have decided to certify every cut that comes out of our design studios in order to testify all the handcrafted details that represent the true luxury of our products.

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