Since 1982 we think traditional and innovative fabrics
Ungendered:
One of the most “courageous” aspects of the project was to expand the market of fabrics with a purely drapery characteristic to the women's market. The high-end extrafine merino is a product mainly aimed at the world of men's tailoring, in order to make “business” suits or suitable for formal or semi-formal occasions.
The project Super 150's Merino Extra Fun has attempted to modify this commodity location in its essential features and transform it into a production of genderless fabrics which, while maintaining a sartorial and refined characteristic purely characterized by the Biellese soul of the background fabric, has seen a casual note added through the delicate overprint of lettering and ethnic patterns performed by the Como artisans.
Georg Simmel stated that there are two essential conditions for the birth and development of fashion, in the absence of one of which, fashion cannot exist: the need for conformity and the need to stand out. According to the German sociologist philosopher, fashion therefore expresses the tension between uniformity and differentiation, the contradictory desire to be part of a group and simultaneously stay outside it, affirming one's individuality.
Maintaining this basic perspective, in the development of our fabrics, we wanted to overcome a concept of drapery linked to the world of classical modernity to lead it towards a concept of contemporary postmodernism. While maintaining the highest quality Super 150 's of the product we have created a mixture in which the base of the fabric was created in Biella, our hometown, and then worked and finished in Como, where, through a series of exquisitely silky techniques we added some postmodern brushstrokes.
It is the same concept with which Francis Bacon in "Study of the Portrait of Innocent X" revises the perspective of Velázquez in a contemporary key.
